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Jessica Lohmann

The biggest secret in marketing revealed

In this article, I want to talk about the answers to these questions, revealing the biggest secret in marketing.

Aug 2, 2024

The biggest secret in marketing revealed

Aug 2, 2024

Navigating client ghosting: Understanding and overcoming the silence — Ethical Brand Marketing

Client Ghosting: the sudden, unexplained stop of communication from a potential client.

Jul 18, 2024

Jul 18, 2024

Mastering marketing experimentation: Overcoming the ‘I tried that, but it didn’t work’ mindset

When I hear “I tried that, but it didn’t work”, my left eyebrow automatically goes up.

Jun 22, 2024

Mastering marketing experimentation: Overcoming the ‘I tried that, but it didn’t work’ mindset

Jun 22, 2024

“I’m not ready yet”: Unveiling the illusion of readiness for eco creatives

In the world of freelancing, particularly for eco creatives like you, hesitation may creep in when it comes to taking the next step in your…

Apr 20, 2024

“I’m not ready yet”: Unveiling the illusion of readiness for eco creatives

Apr 20, 2024

Master your Message: Understanding the buyer’s journey for effective engagement — Ethical Brand…

In today’s saturated digital landscape, effectively engaging potential clients is no easy feat.

Mar 26, 2024

Mar 26, 2024

“I don’t have time”: A freelancer’s everyday story.

How often do you find yourself saying, “I don’t have time” when presented with an offer to progress in your business?

Mar 23, 2024

“I don’t have time”: A freelancer’s everyday story.

Mar 23, 2024

I don’t have money”: The #1 excuse to not get help

Boost your financial power by rethinking your approach

Mar 15, 2024

I don’t have money”: The #1 excuse to not get help

Mar 15, 2024

Marketing for the animals: Activism on the Autobahn

(Purpose-driven) business as usual

Aug 16, 2023

Marketing for the animals: Activism on the Autobahn

Aug 16, 2023

Cooperation instead of competition: Moving forward with common goals

An important part of any marketing strategy is identifying your competitors in order to see how your business can be uniquely positioned in…

Sep 19, 2022

Cooperation instead of competition: Moving forward with common goals

Sep 19, 2022

Shortlisted for the LUSH Prize 2022

Blown Away Over the Moon

Jul 25, 2022

Shortlisted for the LUSH Prize 2022

Jul 25, 2022

Jessica Lohmann

Jessica Lohmann

Because I believe all of our societal problems stem from our complete disconnect with nature, I founded Ethical Brand Marketing, and write and speak for nature.

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