Cooperation instead of competition: Moving forward with common goals
6 min readSep 19, 2022
An important part of any marketing strategy is identifying your competitors in order to see how your business can be uniquely positioned in the market as well as how you can improve your products and services. In our capitalistic world, many profit-driven businesses have developed strategies to beat the competition out of fear. The “cola wars” of Coke vs. Pepsi is a…