Donating is not enough: How to Develop a Giving Back Strategy

Jessica Lohmann
8 min readJun 8, 2022

Learn how to create a giving back strategy that will make a positive impact for your company, your employees and your customers.

A common practice for many companies is to donate a portion of their profits to an organization to maximize their tax deduction and aid in their marketing. This helps charities, however, the reason why these companies donate is

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Jessica Lohmann

Because I believe all of our societal problems stem from our complete disconnect with nature, I founded Ethical Brand Marketing, and write and speak for nature.