Jessica Lohmann – Medium

Jessica Lohmann

Jessica Lohmann

“I’m not ready yet”: Unveiling the illusion of readiness for eco creatives

In the world of freelancing, particularly for eco creatives like you, hesitation may creep in when it comes to taking the next step in your…

5 min readApr 20, 2024

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“I’m not ready yet”: Unveiling the illusion of readiness for eco creatives

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Jessica Lohmann

Master your Message: Understanding the buyer’s journey for effective engagement — Ethical Brand…

In today’s saturated digital landscape, effectively engaging potential clients is no easy feat.

4 min readMar 26, 2024

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Jessica Lohmann

“I don’t have time”: A freelancer’s everyday story.

How often do you find yourself saying, “I don’t have time” when presented with an offer to progress in your business?

4 min readMar 23, 2024

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“I don’t have time”: A freelancer’s everyday story.

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Jessica Lohmann

I don’t have money”: The #1 excuse to not get help

Boost your financial power by rethinking your approach

7 min readMar 15, 2024

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I don’t have money”: The #1 excuse to not get help

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Jessica Lohmann

Marketing for the animals: Activism on the Autobahn

(Purpose-driven) business as usual

7 min readAug 16, 2023

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Marketing for the animals: Activism on the Autobahn

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Jessica Lohmann

Cooperation instead of competition: Moving forward with common goals

An important part of any marketing strategy is identifying your competitors in order to see how your business can be uniquely positioned in…

6 min readSep 19, 2022

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Cooperation instead of competition: Moving forward with common goals

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Jessica Lohmann

Shortlisted for the LUSH Prize 2022

Blown Away Over the Moon

3 min readJul 25, 2022

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Shortlisted for the LUSH Prize 2022

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Jessica Lohmann

Donating is not enough: How to Develop a Giving Back Strategy

Learn how to create a giving back strategy that will make a positive impact for your company, your employees and your customers.

8 min readJun 8, 2022

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Donating is not enough: How to Develop a Giving Back Strategy

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Jessica Lohmann

6 sustainable businesses share their success stories

What does it take to be a successful, sustainable business? We wanted to know, so we asked ethical brands in various industries around the…

17 min readMar 31, 2022

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6 sustainable businesses share their success stories

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Jessica Lohmann

Animal Heroes of 2021

Honoring the Animal Heroes of 2021

16 min readDec 30, 2021

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Animal Heroes of 2021

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Jessica Lohmann

Jessica Lohmann

Because I believe all of our societal problems stem from our complete disconnect with nature, I founded Ethical Brand Marketing, and write and speak for nature.

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